TheYohana product launch
Creation of all marketing assets for a company in stealth mode leading up to the launch in September of 2021.
Worked with the web design team at HUGE to develop the Yohana website. Final design and development was finished internally at Yohana.
Beyond the website there was a need to create the branded content that would shape the narrative of this nascent product/service that was setting up to create a new category in health and wellness targeting adult millennials.
Meet a Yohana Assistant
Prepare for launch!
I worked closely with the CEO, CMO and Executive Creative Director to create the look and feel of the brand through photography, illustration, web design, launch videos, plus paid and organic social content. Gladly, I was also tapped to produce the creation of 3D visuals to be used in the Yohana application, as well as work with the PR team to create content for launch of yohana.com. All was done through my experience with identifying and harnessing the skills of some amazingly talented production partners, managing a launch budget of 2-3 million dollars.
Website hero videos
These videos were created for the website to explain the Yohana service and also explain more about the Human Intelligence factor of the service…the Yohana Assistants.
Animations / Illustrations
Sprinkled throughout the website are animations of illustrations created by the amazing illustrator Matthew Blease of London, UK.
Assets for UI
Worked with photographers, 3D artists, retouchers and illustrators to create assets for the Yohana app UI.
