Branded content for a tech brand
Responsible for creating informational and marketing content to engage and inform customers about the Thumbtack platform that sourced professionals (plumbers, carpenters, cleaners, repair professionals, photographers, wedding planners, etc.)
What is Thumbtack?
Live action content captured from a studio shoot combined with animation created an ad for the internal growth marketing team.
What I did for Thumbtack
I worked within the creative department as the lead content producer overseeing an internal post-production team, as well as estimated and managed projects that were bid out and awarded to vendors. Produced large film productions with budgets upward of 1 million dollars. Oversaw all functions of production from concept to delivery: casting, crew hiring, equipment rental, studio and location management, etc.. Worked closely with C-Suite leadership to document and inform investors and board members of business updates and directional strategy.
TV / OTT Commercials
From a 1 week platform shoot we captured both testimonials from Pros in studio and 3 fully produced TV / OTT commercials.
Photography
During our 1 week platform shoot with the Thumbtack Professionals and talent sourced from Los Angeles for the TV/OTT commercials we were able to capture photography as well.